Greenville Eats, a local deli and ice cream shop in Greenville, New York, is closing its doors for good on May 31, just shy of its one-year anniversary. The business, owned and operated by the Murphy family, cited ongoing financial struggles and rising material costs as key reasons for the shutdown.
“Despite our best efforts, the challenges of declining sales have made it impossible for us to continue,” the family shared in a heartfelt social media post. “Between the rising costs of doing business and the reality of an unforgiving economy, nothing short of a miracle could turn things around.”
Launched in August 2024, Greenville Eats quickly became known for its blend of convenience store staples, Krispy Krunchy Chicken, fresh salads, breakfast options, and its ice cream offerings. However, according to the owners, breaking even became increasingly difficult—especially as they operated only five days a week, and four of those days often ended at a loss.
Raising prices, they said, wasn’t a viable option. “We’ve already heard we’re considered ‘expensive but good,’ and with so many people facing tighter budgets, raising prices would likely push more folks away,” the Murphy family noted.
One major challenge was the public’s perception of the Krispy Krunchy Chicken brand. Though frequently assumed to be fast food, the owners emphasized the labor-intensive process involved: “It was often misunderstood. Our chicken was delivered fresh—not frozen—and prepared from scratch. We spent about an hour prepping each case.”
Efforts to pivot away from the Krispy Krunchy Chicken franchise to a more independent model were in motion, which they hoped would improve margins. But the transition couldn’t be completed in time.
Staffing was another concern, particularly with many employees being local students. The family opted to announce the closure early enough to give their team a chance to secure new summer jobs.
Throughout the year, Greenville Eats invested in local marketing—from commercials and printed ads to whimsical promotions like inflatable chicken costumes—in hopes of driving traffic. The shop is currently running daily giveaways for customers leading up to its final day, offering prizes to the 50th, 75th, and 100th visitors.
“This journey has been filled with incredible memories, friendships, and support from our amazing community,” the Murphy family wrote. “We are deeply grateful to each and every one of you who walked through our doors, shared a meal, and supported us along the way.”
While the future is uncertain, the family has floated the idea of re-emerging as a food truck—this time serving their own chicken recipes. For now, though, they are focused on closing the business with gratitude and grace.
Greenville Eats will remain open from 11 a.m. to 8 p.m. through Saturday, May 31. For updates and giveaway details, visit the Greenville Eats Facebook page.
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