Ninja has done it again— this time by tapping into nostalgia with the release of a soft serve ice cream machine that’s already generating major online buzz.
The brand’s newest innovation, the Ninja Swirl by Creami, builds on the viral success of the original Ninja Creami but adds a key twist: smooth, swirled soft serve. Designed for dessert lovers who crave creamy, soft textures, the Swirl offers expanded functionality while staying true to the easy, one-touch design that made its predecessor a hit.
So, what sets the Ninja Swirl apart? While the original Creami featured five one-touch programs, the new model boasts 13 total dessert settings, including six specifically for soft serve creations. From classic flavors to high-protein or dairy-free recipes, the Swirl delivers endless frozen treat possibilities at the press of a button. The new machine includes an additional nozzle for dispensing soft serve and comes with a slightly larger footprint—something to consider for countertop-conscious kitchens.
Retailing at $349, the Swirl is priced higher than the original Creami, but fans say the tradeoff is worth it for the soft serve function. Still, the original Creami remains a solid choice for those seeking a more compact or budget-friendly option.
Ninja products regularly go viral on TikTok and Instagram, and this latest launch is no exception. With demand expected to soar, fans are being encouraged to grab one before it sells out. Both the Swirl and Creami come with recipe books, and a thriving online community offers tips, tutorials, and plenty of inspiration.
As the latest ice cream craze hits kitchens everywhere, the Ninja Swirl also highlights a growing appetite for at-home dessert innovations—mirroring broader trends in the latest ice cream franchise world where customization and experience are key. Whether you’re an ice cream purist or experimenting with plant-based or protein-packed swirls, Ninja’s new release is poised to become a staple of summer treats.
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