Fifty Licks ice cream is one of the most distinctive names in the modern craft ice cream scene. Founded in Portland, Oregon, Fifty Licks has grown from a beloved local scoop shop into a brand known for quality, originality, and a commitment to local, natural ingredients. With an emphasis on handmade, small-batch ice creams made from scratch, the company has captured the hearts of ice cream lovers across the Pacific Northwest.
As interest in artisanal food experiences continues to grow, so too does the demand for innovative ice cream concepts. This has opened the door to more ice cream franchise opportunities for entrepreneurs looking to tap into a market that blends nostalgia with culinary creativity. In this article, we’ll explore the franchise potential of Fifty Licks, reviewing its startup costs, profit potential, and operational requirements for 2025.
Why Choose an Ice Cream Franchise?
The ice cream industry in the United States has been booming, with increasing demand for premium and unique flavor experiences. Franchising in this sector offers an established brand, proven systems, and a recognizable product line — significantly reducing the risks that independent startups often face.
Among the available ice cream franchise opportunities, Fifty Licks stands out for its high-quality ingredients, inclusive branding, and strong local identity. Unlike larger chains such as Baskin-Robbins or Cold Stone Creamery, Fifty Licks has a more craft-focused approach, appealing to a growing demographic of consumers seeking authenticity.
About Fifty Licks: Brand Philosophy and Offerings
Fifty Licks was founded by Chad Draizin in 2009, originally as a mobile cart. Draizin, who has a background in brewing, brings a science-forward but flavor-rich approach to ice cream. The brand is known for unique flavors like Thai Rice, Blood Orange Creamsicle, and Cornbread Honey Butter.
All ice cream is made from scratch — including the base — using local dairy, natural ingredients, and no artificial stabilizers or flavorings. This commitment has attracted a loyal customer base that appreciates quality over quantity. Fifty Licks also offers vegan options and works hard to ensure that inclusivity is reflected in both its flavors and staff culture.
Fifty Licks Franchise Availability in 2025
As of early 2025, Fifty Licks has not widely franchised its brand but is exploring franchise models in response to increasing national interest. The company’s leadership has indicated that limited franchise opportunities may become available in select markets. Potential franchisees should monitor updates on their official website or reach out directly to express interest.
This cautious approach to expansion reflects the brand’s desire to maintain high standards and consistent quality. As such, franchise partners will be carefully vetted, and early adopters may benefit from being part of an exclusive rollout strategy.
Ice Cream Franchise Costs for Fifty Licks in 2025
While official franchise fees and startup costs for Fifty Licks have not been released, we can estimate potential costs based on comparable boutique ice cream franchises.
Typical ice cream franchise costs range widely depending on location, square footage, and market size. However, here is a realistic estimate for a brand like Fifty Licks:
Estimated Initial Investment:
- Franchise Fee: $30,000 – $50,000
- Build-Out and Equipment: $150,000 – $300,000
- Initial Inventory: $15,000 – $25,000
- Licensing and Permits: $5,000 – $10,000
- Marketing and Launch: $10,000 – $20,000
- Total Estimated Cost: $210,000 – $405,000
These numbers align with similar craft-focused franchises like Jeni’s Splendid Ice Creams and Salt & Straw, which require quality-focused operations and premium ingredients. Fifty Licks’ decision to make everything from scratch could potentially increase operating costs but also justifies premium pricing and better profit margins.
Operational Requirements for a Fifty Licks Franchise
Fifty Licks will likely seek franchisees who align with its mission and culinary philosophy. This means a strong focus on food quality, employee culture, and customer experience. Prospective franchisees should be prepared to meet the following operational standards:
Key Requirements:
- Experience in foodservice or hospitality (preferred but not required)
- Hands-on involvement in store management
- Commitment to using approved suppliers for ingredients
- Willingness to participate in local events and community partnerships
- Compliance with brand guidelines and quality control processes
Training and Support
Should the franchise model roll out officially, Fifty Licks is expected to offer robust support to franchisees. Based on the practices of comparable ice cream brands, this would likely include:
- Initial training at the Portland headquarters or flagship stores
- On-site launch support for the first 2-4 weeks of opening
- Marketing templates and localized advertising assistance
- Regular quality audits and innovation updates
Jeni’s Splendid Ice Creams and Van Leeuwen provide similar support systems to maintain brand consistency across multiple locations. Fifty Licks is expected to follow suit, balancing individuality with core brand identity.
Profit Potential and Revenue Outlook
Profitability will depend on a range of factors including location, lease terms, staffing, and customer volume. However, boutique ice cream shops often operate with healthy margins due to high price points and low-cost ingredients when produced efficiently.
Average Revenue Projections:
- Annual Gross Sales (per store): $500,000 – $1.2 million
- Net Profit Margin: 15% – 25%
- Annual Net Profit: $75,000 – $300,000
These numbers compare favorably with other premium ice cream franchise models. For instance, Salt & Straw locations in high-traffic areas have reported similar earnings. A franchisee who manages labor costs and maintains a strong local following could see significant returns.
Location Strategy and Market Considerations
The success of a Fifty Licks location will depend heavily on geography and demographics. Ideal locations include:
- Urban neighborhoods with a strong foodie culture
- College towns and arts districts
- Tourist-heavy areas or walkable city centers
- Locations with above-average household incomes
Fifty Licks thrives on its identity as a neighborhood favorite. The right location enhances this positioning and builds customer loyalty quickly. Comparatively, brands like Ample Hills Creamery struggled when expanding into overly commercialized markets without preserving local identity.
Comparison with Other Ice Cream Franchises
It’s helpful to evaluate Fifty Licks in the context of other boutique and major ice cream franchises:
Baskin-Robbins:
– One of the oldest and most widespread franchises
– Lower startup costs ($100,000 – $250,000)
– More traditional menu, less emphasis on local sourcing
Jeni’s Splendid Ice Creams:
– Premium brand with a focus on unique flavors
– Startup costs similar to Fifty Licks
– Strong national presence
Salt & Straw:
– Known for adventurous flavors and storytelling
– Emphasizes local sourcing and handcrafting
– Franchise availability limited and selective
Fifty Licks shares more in common with Jeni’s and Salt & Straw than with mainstream chains like Baskin-Robbins or Dairy Queen. Entrepreneurs looking for creative freedom and high-end branding will find Fifty Licks especially appealing.
Steps to Franchise with Fifty Licks
While formal applications may not yet be public, potential franchisees can take these steps:
- Contact the brand via their official website to express interest
- Join the mailing list for updates on franchising announcements
- Visit a Fifty Licks store and meet the team to understand the brand culture
- Prepare a business plan outlining your interest and potential location
- Secure funding and identify local suppliers or partners
Being proactive in outreach could position you as an early adopter once franchise opportunities become official.
Conclusion
Fifty Licks presents a compelling franchise opportunity for entrepreneurs who value craftsmanship, community, and culinary creativity. While still limited in availability, the potential for high profit, loyal customers, and brand integrity is strong.
With rising interest in artisanal food and premium desserts, getting involved with Fifty Licks in 2025 could place you at the forefront of a movement that combines flavor innovation with social values. Whether you’re a seasoned restaurateur or a passionate newcomer, this could be your moment to scoop success in the world of ice cream.
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