How Much Does it Cost to Open a Swensen’s Franchise?

by Alice

Swensen’s, the iconic ice cream brand with a rich history dating back to 1948, offers a tempting franchise opportunity for entrepreneurs passionate about bringing smiles and sweet treats to their communities. But how much does it cost to open a Swensen’s franchise? Let’s delve into the financial details.


Initial Investment:

The initial investment required to open a Swensen’s franchise can vary depending on several factors, including the specific franchise model chosen, location, and store size. However, the estimated initial investment range is typically between $350,000 and $500,000. This includes various costs such as:

Franchise fee: This is a one-time fee paid to Swensen’s for the right to operate a franchise under their brand. The current franchise fee is $35,000.

Real estate and construction: Costs associated with acquiring or leasing land, building or renovating a store, and purchasing equipment.

Inventory: Initial inventory of Swensen’s ice cream, toppings, and other necessary supplies.

Marketing and advertising: Costs associated with launching and promoting the new store.

Training: Costs for franchisee and staff training programs provided by Swensen’s.

Working capital: Funds to cover ongoing operational expenses during the initial stages of the business.

Ongoing Fees:

In addition to the initial investment, Swensen’s franchisees are also responsible for ongoing fees, including:

Royalty fee: This is a percentage of gross sales paid to Swensen’s on a regular basis, typically monthly. The current royalty fee is 6%.

Advertising fee: This fee contributes to Swensen’s national and regional advertising campaigns. The current advertising fee is 2% of gross sales.

Local marketing fee: Franchisees are also required to contribute to local marketing efforts, which can vary depending on the market and franchise agreement.

See Also: How Much Does It Cost to Open a Strauss Franchise?

Financial Requirements:

Swensen’s requires franchisees to meet certain financial qualifications to ensure they have the necessary resources to successfully operate the franchise. These requirements include:

Minimum net worth: $500,000

Minimum liquid assets: $150,000

Factors Influencing Costs:

Several factors can influence the overall cost of opening a Swensen’s franchise, including:

Location: The cost of real estate and construction can vary significantly depending on the location of the franchise. High-traffic areas with high rent will contribute to higher initial investment costs.

Store size: The size of the store will impact construction costs, equipment needs, and inventory requirements.

Franchise model: Swensen’s offers different franchise models, such as full-service restaurants and kiosks, which can have varying investment costs.


Opening a Swensen’s franchise requires a significant financial investment, with an estimated initial investment range of $350,000 to $500,000. Ongoing fees, including royalty and advertising fees, are also important considerations. However, for passionate entrepreneurs with the necessary financial resources and a love for ice cream, owning a Swensen’s franchise can be a rewarding and potentially lucrative business opportunity.

It’s crucial for aspiring franchisees to conduct thorough due diligence, review the franchise disclosure document carefully, and consult with financial professionals before making a final decision.

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