LONDON, UK – The wildly eccentric Anya Hindmarch Ice Cream Project has returned for the summer, and it’s already turning heads—and stomachs—with its outlandishly inventive, sometimes eyebrow-raising flavours. From Bisto Gravy to Irn-Bru sorbet and Sriracha, this pop-up ice cream parlour is back to push the limits of what counts as a dessert.
Now open for a limited time, the Ice Cream Project is famed for transforming everyday pantry staples into gourmet, small-batch frozen treats. This year’s collection includes flavours inspired by condiments, cereals, biscuits, beverages, and even body care brands, bringing back fan favourites while debuting new shockers.
This Year’s Flavour Lineup:
Bisto Gravy
Flying Goose Sriracha
Irn-Bru (sorbet)
Garnier Pickled Onion
Filippo Berio Extra Virgin Olive Oil
Bird’s Custard
McVitie’s Milk Chocolate Hobnobs
Jacob’s Twiglets
Romney’s Kendal Mint Cake
Ovaltine
Copella Cloudy Apple Juice (sorbet)
Quaker Oats
Rowse Honey
Maldon Sea Salt (sorbet)
McVitie’s Club Orange
Made in small batches in Devon using high-quality ingredients, the unexpected creations have developed a cult following—surprisingly, even the strangest-sounding ones often win over skeptics.
Try Before You Doubt
Curious eaters can head to the Anya Hindmarch pop-up to sample the flavours by the scoop or purchase take-home tubs. For the bold (or brave), the parlour also offers a Blind Tasting Tea Experience at the Anya Cafe. This flavour roulette includes:
15 mystery scoops
Shortbread snacks
A palate cleanser of lemonade or sparkling water
The challenge of guessing each flavour, blind
Reservations are highly recommended for the blind tasting, with a minimum of two guests per booking.
This quirky culinary experience is a uniquely British spin on frozen fun—and it won’t be here for long. If you’re up for turning your taste buds upside down, get to the Ice Cream Project before it melts away at summer’s end.
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