HOUSTON — A fan-favorite flavor is making a sweet return to freezer aisles. Blue Bell has officially brought back its popular Cookie Cake Ice Cream, a treat that hasn’t been available since 2020.
This nostalgic flavor features sweet cream ice cream blended with chunks of chocolate chip cookie cake and swirls of both chocolate and vanilla icing — offering dessert lovers a cake-and-ice-cream combo in every bite.
Originally launched in 2019 as a limited-time offering, Cookie Cake quickly built a loyal following before being retired. Its return comes as part of Blue Bell’s Great Scoop Revival Flavor Tournament, where fans voted for their favorite discontinued flavors. While Cookie Cake was the runner-up, its popularity earned it a second chance in stores.
In keeping with its rotating flavor strategy, Blue Bell continues to refresh its lineup based on customer demand. This approach mirrors trends seen in the latest ice cream franchise market, where brands are innovating to keep consumer interest high.
Also making a comeback is Groom’s Cake Ice Cream, the tournament’s winning flavor, now available for a limited time. With both Cookie Cake and Groom’s Cake on shelves, fans have the perfect excuse for a double scoop.
These returning flavors are only around for a short while, so ice cream enthusiasts may want to stock up before they melt away again — making now a great time to explore nostalgic flavors and trends shaping the ice cream franchise landscape.
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