Baskin Robbins, India’s beloved ice-cream brand, has unveiled its latest digital campaign titled “The Happiest Ice Cream in the World.” With this initiative, Baskin Robbins seeks to celebrate the joy of indulgence and embrace the growing trend of snacking. The campaign embodies the brand’s commitment to spreading happiness to consumers, regardless of their circumstances.
Comprising a series of four short films, the campaign depicts consumers experiencing unusual situations while delighting in their favorite Baskin Robbins ice cream. The underlying message emphasizes that amidst life’s twists and turns, Baskin Robbins offers moments of joy and cheer, making them truly “the happiest.”
Mohit Khattar, CEO of Graviss Foods Pvt Ltd, Baskin Robbins India, stated, “Our consumers’ feedback is at the core of our brand. ‘The Happiest Ice Cream In The World’ campaign is inspired by their voices. It serves as a reminder of Baskin Robbins’ ability to uplift one’s spirits, regardless of the challenges life presents.”
Through this campaign, Baskin Robbins reinforces its commitment to bringing joy to consumers’ lives, showcasing how its ice creams have the power to elevate one’s mood and create moments of happiness amidst any situation.
