Snapchat and Gelato Messina have joined forces to celebrate Mates Day on May 8, offering ice cream enthusiasts the chance to indulge in a complimentary scoop.
The exclusive flavor, Oh Snap!, is up for grabs at no cost in all Gelato Messina stores nationwide until supplies last. Inspired by the beloved vanilla slice, Oh Snap! boasts layers of custard gelato intertwined with tangy passionfruit puree and crunchy caramelized puff pastry bits.
Adding an extra dash of excitement to the event, Gelato Messina’s Surry Hills store in Sydney will undergo a vibrant transformation, donning a Snap-yellow theme aimed at fostering camaraderie among friends as they relish their sweet treats and capture Snapchat-worthy moments.
Tony Keusgen, managing director of Snap Inc. Australia and New Zealand, expressed, “Snapchat has always offered a unique social experience, providing our community with fun and creative avenues to connect with their real friends, free from the pressures of other platforms. We believe Mates Day presents the perfect opportunity to unite Australians in celebration with their nearest and dearest, while indulging in some delectable Gelato Messina.”
The campaign will leverage various channels including publicity, store activations, paid content, influencer partnerships, social media engagement, email marketing, and Snapchat advertisements to encourage Australia’s 8 million users to claim their complimentary scoop on Mates Day.
Sian Bishop, head of brand and marketing at Gelato Messina, emphasized the company’s commitment to fostering positive vibes and facilitating connections through delightful gelato experiences. “We are thrilled to commemorate friendship this Mates Day alongside Snapchat. Crafting Oh Snap! was a joy, but distributing it nationwide for free, all in the spirit of friendship, is truly rewarding,” she remarked.
To avail themselves of the complimentary scoop, customers must present their Snapchat app to Gelato Messina staff.
