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New St. Louis-inspired ice cream flavour from Blue Bell Ice Cream

by Alice

Blue Bell Ice Cream, a beloved ice cream brand, is set to delight St. Louis residents with the introduction of a new, locally-inspired flavor.

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Responding to fervent inquiries from consumers via various channels such as letters, phone calls, emails, and social media, Jimmy Lawhorn, Blue Bell’s Vice President of Sales & Marketing, expressed the company’s enthusiasm about expanding its presence to St. Louis. Lawhorn stated, “Consumers have contacted us through letters, phone calls, email, and social media asking when Blue Bell will be available in St. Louis. We are happy to say Blue Bell is on the way!”

This exciting development will see the new flavor hitting select grocery store shelves starting Monday, March 18.

In a teaser post on Facebook, Blue Bell tantalizingly hinted that the forthcoming flavor draws inspiration from a celebrated dessert native to St. Louis.

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