In response to surging demand for its premium ice cream products, Mackie’s of Scotland, the UK’s fastest-growing premium ice cream brand, has bolstered its sales team with three new appointments. These strategic hires aim to leverage their expertise and experience to sustain and further propel the company’s remarkable growth trajectory both within the UK and abroad.
Leading the charge as the company’s new Head of Sales is Will Dixon, a seasoned professional with a wealth of experience in food and drink sales. Dixon’s impressive track record includes notable roles at global spirits brand Pernod Ricard and craft beer brand Northern Monk. Notably, his tenure at Northern Monk saw a substantial increase in UK retail distribution, underscoring his adeptness in driving sales expansion.
Based in Warrington, Cheshire, Dixon’s appointment signals Mackie’s of Scotland’s commitment to broadening its market reach, particularly in England. Dixon’s enthusiasm for Mackie’s products, coupled with his strategic acumen, positions him as a pivotal asset in the company’s quest for nationwide growth.
Reflecting on his new role, Dixon expressed his eagerness to contribute to Mackie’s continued success and growth, drawing upon his experiences from both global and challenger brands to enhance the company’s market presence. He aims to replicate Scotland’s fervor for Mackie’s ice cream across the UK while forging new consumer connections and securing additional listings.
In addition to Dixon’s appointment, Mackie’s has welcomed two new National Account Managers, Kirsten Blockley and Iain Thomas, each bringing two decades of collective experience in the food and drink sector. Thomas’s tenure at Froneri, Europe’s largest ice cream manufacturer, positions him as a valuable asset in navigating the complexities of the ice cream market and driving growth initiatives.
Stuart Common, Managing Director of Mackie’s of Scotland, expressed confidence in the newly appointed team members and their pivotal role in sustaining the company’s growth momentum. With a focus on expanding market reach and enhancing consumer accessibility, Mackie’s is poised for an exciting period of expansion and innovation.
As the UK’s largest independently owned ice cream manufacturer and a beloved household name, Mackie’s of Scotland continues to uphold its commitment to quality, sourcing fresh milk and cream from its fifth-generation family dairy farm in Aberdeenshire. The company’s emphasis on employee engagement further underscores its dedication to fostering a culture of longevity and excellence within its workforce.
In conclusion, Mackie’s of Scotland’s strategic investments in its sales team underscore its unwavering commitment to delivering exceptional products and expanding its market presence. With a focus on innovation, quality, and consumer satisfaction, Mackie’s is poised to solidify its position as a leading player in the ice cream industry, delighting consumers across the UK and beyond.
