Thailand has solidified its position as Asia’s premier ice cream exporter, emerging as the continent’s largest exporter of this frozen delight and ranking fourth globally, following the European Union, the United States, and the UK. The latest statistics reveal a notable upswing in Thailand’s ice cream exports, with the total value soaring to US$148.21 million, or approximately 5.1 billion baht, marking a commendable 7.3% increase from the previous year.
The trajectory of Thailand’s ice cream exports remains on a promising course, as evidenced by January’s figures, which recorded exports worth US$9.91 million, indicating a robust 10.1% growth compared to the corresponding period last year.
Addressing the burgeoning success of Thai ice cream exports, Poonpong Naiyanapakorn, director of the Trade Policy and Strategy Office, highlighted the consistent growth trend, with Thai ice cream exports registering an average annual increase of 12.43% since 2017.
The global appetite for ice cream continues to escalate annually, reflecting its widespread popularity as a beloved treat. According to Euromonitor International, the global retail market for ice cream surged to an estimated US$86.7 billion last year, marking an impressive 8.8% rise from 2022.
Leading the pack in terms of retail ice cream markets worldwide are:
United States: US$19.9 billion
China: US$8.2 billion
Japan: US$5.6 billion
Russia: US$3.6 billion
Brazil: US$3.2 billion
In Thailand, the retail ice cream market stands at an estimated US$396 million, experiencing an annual growth rate of 11%. This remarkable growth is attributed to various factors, including the country’s sweltering climate, influx of foreign tourists, and the fast-paced lifestyle embraced by Thai consumers.
Responding to evolving consumer preferences, Thai ice cream manufacturers have tailored their offerings to meet demands for both flavor and health consciousness, producing varieties with reduced sugar content. This strategic adaptation underscores the industry’s commitment to satisfying consumer expectations while aligning with global health trends.
