Pop-Tarts has officially made its debut in the freezer aisle with a brand-new line of ice cream sandwiches and pints, delighting fans nationwide. Released on May 8, 2025, these frozen treats are now available at Walmart in three classic flavors: Frosted Brown Sugar Cinnamon, Frosted Strawberry, and Frosted Chocolate Fudge. The brand also announced plans to roll out Pop-Tarts ice cream pints later this summer, expanding its presence in the frozen dessert category.
Owned by Kellanova, which manages other popular brands like Cheez-It and Eggo, Pop-Tarts’ entry into the frozen market marks a strategic move to capture the growing demand for nostalgic and innovative treats. The ice cream sandwiches feature a creamy ice cream center nestled between pastry-inspired layers that mimic the signature Pop-Tarts toaster pastries. Meanwhile, the forthcoming pints will combine indulgent ice cream with flavorful ribbons and pastry pieces, including a new Frosted S’mores option.
“Pop-Tarts is a brand built on delicious flavors and playful spirit—and this frozen debut captures that energy perfectly,” said Frances Alvarez, SVP of brand management at Beanstalk, Kellanova’s exclusive global licensing agency.
This latest ice cream launch follows Kellanova’s success with Eggo and Rice Krispies Treats-inspired frozen novelties, signaling strong potential for Pop-Tarts in the competitive ice cream market. For entrepreneurs eyeing the frozen dessert sector, the brand’s expansion exemplifies promising ice cream franchise opportunities driven by consumer nostalgia and innovative flavor profiles.
Social media buzz erupted as fans celebrated the new release. Pop-Tarts’ official Instagram post quickly amassed enthusiastic responses, with followers praising the sandwiches as the perfect summer treat and eagerly requesting additional flavors like Confetti Cupcake. Many fans have long enjoyed homemade versions of Pop-Tarts ice cream sandwiches by pairing traditional toaster pastries with ice cream, making the new convenience product a highly anticipated upgrade.
Early reviews highlight the sandwiches’ satisfying size and faithful recreation of Pop-Tarts flavors with a creamy twist, although some note the pastry-to-ice cream ratio leans slightly pastry-heavy. Overall, the consensus is overwhelmingly positive, setting the stage for what could be one of summer’s standout frozen treats.
Since its launch in 1964, Pop-Tarts has remained an iconic brand, continuously evolving with new flavors and innovations. This foray into frozen desserts aligns with growing consumer interest in novel ice cream experiences, underscoring the potential for new players and franchises in the space.
With Pop-Tarts ice cream sandwiches now on shelves and pints coming soon, fans and franchise hopefuls alike will be watching closely as this beloved brand cools down the snack aisle with its latest frozen creations.
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