For years, the idea of ice cream for breakfast was more a playful joke than a serious option. But 2025 is reshaping morning routines as frozen treats increasingly become a favorite AM indulgence. Following earlier launches of cereal-flavored ice cream pints by Kellogg’s—featuring nostalgic flavors like Rice Krispies Treats and Frosted Flakes—and the recent debut of Pop-Tarts Ice Cream Sandwiches, the latest arrival shaking up the market comes from Eggo with its own line of breakfast-inspired ice cream sandwiches.
Released earlier this year by Kellanova (formerly Kellogg’s), these new Eggo ice cream sandwiches have proven popular but remain elusive on many grocery shelves—leaving fans eager to track them down.
Food critic Dave Schratz recently discovered the treats at an ACME store, praising the Buttery Maple flavor with a near-perfect score of 9.2 out of 10, alongside the Chocolatey Chip variety. On social media, TikTok user @imeatingshhhhh shared his enthusiasm after trying the Blueberry flavor, savoring multiple bites before reluctantly breaking his silence to rave about the product.
Even musician Benny Blanco confessed on social media that despite being lactose intolerant, he’s risking his digestive health for these “stupendously good” ice cream sandwiches. “This is the type of thing I’ll eat at 3 in the morning, then wake up with glaze and crumbs all over me and hate myself,” Blanco joked, hinting at more late-night cravings to come.
These innovative breakfast-centric ice cream sandwiches reflect a growing trend in the frozen dessert industry, where brands are continuously blending nostalgic flavors with modern twists to capture consumer interest. For entrepreneurs and investors, the rising demand for such unique frozen treats signals promising ice cream franchise opportunities, as consumer appetite for novelty and convenience shows no signs of slowing down.
Have you spotted these latest ice cream sandwiches on your local grocery shelves yet? If not, it may be time to start looking—these breakfast-inspired frozen treats are proving too irresistible to stay hidden for long.
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