While many ice cream brands are racing to cut calories and sugar, Korea’s new premium brand Benson is unapologetically embracing the full flavor and fat content that true ice cream deserves.
Launched by Better Scoop Creamery, a subsidiary of Hanwha Galleria, Benson is a homegrown brand dedicated to “real ice cream”—made with 100% fresh domestic dairy, boasting up to 17% milk fat and a dense, creamy texture with just 40% air content (meaning each scoop is rich and satisfying, not airy and light).
The brand’s 20 flavors include 4 classics, 14 signature blends with chunky mix-ins, and 2 seasonal specials—all crafted in their factory in Pocheon, Gyeonggi. One standout is the Lazy Sunday French Toast flavor, featuring buttery toast bits and thick, indulgent creaminess.
Benson’s premium pricing (5,300 won or about $3.80 per cup) reflects its quality-first philosophy. The brand isn’t just selling ice cream—it’s offering an experience, highlighted by its spacious flagship store in Seoul’s trendy Gangnam district, opening May 23. There, visitors can enjoy the upscale Tasting Lounge, where ice cream is transformed into plated desserts by Michelin-caliber chef Justin Lee, and get a behind-the-scenes look at ice cream making—including creating custom flavors.
Spearheaded by Kim Dong-sun, Hanwha Galleria’s executive VP and a key figure behind Five Guys’ Korean launch, Benson aims to expand with 20 stores planned for this year, primarily around Seoul.
In a dessert market dominated by diet-friendly options, Benson’s bold return to rich, creamy indulgence proves sometimes, you just have to say yes to the full-fat scoop.
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