LONDON — Premier Foods has introduced a new frozen treat to UK supermarket freezers with the launch of its Angel Delights Soft Serve Ice Cream Twists, offering a nostalgic twist on a childhood favorite.
The new dessert line features two flavor pairings — Strawberry & Vanilla and Butterscotch & Chocolate — each designed to mimic the light, airy texture that Angel Delight is known for. The soft, fluffy consistency of the ice cream evokes memories of soft-serve and marshmallow, creating a unique sensory experience for fans of the original whipped dessert.
Sold in packs of four, the ice cream twists are priced at £2.50, with a promotional offer of two packs for £4 currently available at Morrisons.
“We’ve taken the signature light and airy texture Angel Delight is known for and reimagined it in a frozen format that’s unlike anything else in the freezer aisle,” said Daniel Jalalpour, Brand Director at Premier Foods.
The launch marks a strategic expansion of the Angel Delight brand into the frozen dessert category, aiming to capitalize on consumer demand for convenient and nostalgic treats.
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