With summer break kicking off and parents juggling packed schedules, Baskin-Robbins is stepping in to offer a sweet moment of relief. The iconic ice cream franchise has launched its new Parents Pass promotion, giving Baskin-Robbins Rewards members a scoop of any ice cream flavor for just $1.99.
The limited-time deal runs from June 16 to June 27, Monday through Friday, at participating locations nationwide.
Acknowledging the chaotic transition between the end of the school year and the start of summer camp, Baskin-Robbins said in a press release, “We’re giving parents a break with the Parent Pass. It’s our way of saying, ‘You’ve got this—and we’ve got the ice cream to help you through it.’”
The offer applies to all classic and seasonal flavors, including the new Trolli Sour Blast, June’s flavor of the month. Created in collaboration with the popular candy brand Trolli, the limited-edition flavor taps into childhood nostalgia while delivering a tangy twist for adventurous taste buds.
“We all remember those carefree moments—from grabbing candy at the corner store to hanging out with friends until the streetlights came on,” said Jerid Boutwell, Senior Director of Marketing and Culinary at Baskin-Robbins. “The new Trolli treats are a sweet way to reconnect with that energy and make new memories along the way.”
To redeem the offer, parents must be Baskin-Robbins Rewards members and can locate participating shops via the Baskin-Robbins website.
For those interested in ice cream franchise opportunities, Baskin-Robbins continues to showcase how the latest ice cream franchise promotions can creatively drive customer engagement while reinforcing brand loyalty.
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