Vanilla ice cream may have a reputation for being plain, but a recent blind taste test by Food & Wine editors proved that the right scoop can be a standout star in any freezer. After sampling 11 nationally available brands of vanilla and vanilla bean ice cream, Häagen-Dazs Vanilla Bean emerged as the top choice for its rich flavor, creamy texture, and timeless appeal.
The editors tested only USDA-defined “ice cream” products—those with at least 10% milkfat and no shortcuts like “frozen dairy dessert” labels. Each sample was judged on vanilla flavor intensity, sweetness balance, texture, and overall enjoyment. Prices and brand names were withheld during testing.
Best Overall: Häagen-Dazs Vanilla Bean Ice Cream
Praised for its strong vanilla flavor and perfectly creamy yet light consistency, Häagen-Dazs Vanilla Bean Ice Cream topped the list. Made with just six simple ingredients—including cream, cane sugar, and real vanilla beans—this classic pint delivers a sweet, fragrant experience that shines on its own or paired with toppings.
“This is what I want when I think of vanilla ice cream,” said one editor. At just around $5 per 14-ounce container, it also ranks among the more affordable top contenders—making it a strong value among latest ice cream franchise products.
Most Creamy: Van Leeuwen Vanilla Bean French Ice Cream
Van Leeuwen’s version stood out for its rich yellow hue and custard-like texture, thanks to a heavy dose of egg yolk. Editors noted the subtle, sweet cream flavor made it a great base for cones or fruit-topped sundaes.
Best for Non-Vanilla Lovers: Alec’s Tahitian Vanilla Bean
A unique twist on tradition, Alec’s ice cream wowed tasters with a flavor profile reminiscent of waffle cones and birthday cake. Its nostalgic, almost buttery taste makes it a bold option for those who usually skip vanilla.
Most Vanilla Bean-Forward: McConnell’s Vanilla Bean
McConnell’s impressed with visible Madagascar vanilla beans and a bright, natural flavor. Some testers said this pint made them rethink their stance on vanilla ice cream altogether—though its tendency to melt quickly cost it a few points.
Other brands tested included Alden’s Organic, Ben & Jerry’s, Tillamook, Edy’s, Friendly’s, Breyers, and even a second variety from Häagen-Dazs. While all offered different takes on the classic flavor, only a few stood out enough to earn a permanent spot in the freezer.
With demand for premium frozen desserts rising, especially among consumers exploring ice cream franchise opportunities, these results showcase how quality ingredients and careful craftsmanship continue to elevate the humble vanilla scoop.
Related topics
- St. Louis Expands: New Gelato Spots in Prospect and Elizabeth
- Thrifty Ice Cream’s Farewell: Cherished Flavors and Franchise Legacy
- Toy Boat by Jane Reopens With Local Ice Cream Favorites
