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F&N Magnolia Joins Forces With the Minions for Playful Ice Cream & Milk Line

by Alice

F&N Magnolia is dialing up the fun—and flavor—with a new Minions-themed line of dairy treats, just in time for the new school term. In partnership with Illumination, the studio behind Despicable Me, F&N Malaysia has launched a vibrant new range of banana milk drinks and ice cream tubs that are equal parts nostalgic, cheeky, and irresistibly delicious.

Banana Milk and Beyond

Leading the limited-edition lineup is the Banana Milk UHT, available in playful, Minions-branded packaging that’s bound to delight fans of all ages. Available in 1-litre and 200ml (6-pack) sizes nationwide beginning June 1, the drink taps into the Minions’ iconic love for bananas—turning each sip into a joyful, cartoon-fueled experience.

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More Milky Mischief Coming in July

Starting July 1, F&N will release additional six-packs of 100% Fresh Milk and Chocolate Milk, featuring three exclusive Minions designs. These will be sold exclusively at 99Speedmart and selected Aeon outlets, adding character and collectability to every lunchbox.

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Minion-Approved Ice Cream

Also debuting in July: Neapolitan and Vanilla ice cream tubs in 1.4L sizes. Perfect for family sharing, the creamy indulgences come dressed in themed packaging and bring a dose of mischievous fun to dessert time.

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Contests, Pop-Ups & Giant Minions Fun

To sweeten the launch, F&N Magnolia is running a nationwide contest from June 1 to August 31. Shoppers who spend RM10 or more on Minions-themed dairy products stand a chance to win a share of over RM69,000 in prizes—including limited-edition Minions leather backpacks worth RM1,200. Weekly draws will award 46 lucky winners with exclusive merchandise.

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But the excitement doesn’t stop there. Select Aeon malls in Klang Valley and Johor Bahru are hosting interactive Minions experiences, including:

Giant blind box vending machines (with RM40 purchase) to win exclusive Minions plush toys, drink holders, and more.

A reflex-testing “Catch the Banana” game (with RM20 spend) where participants can score themed bags, lunchboxes, umbrellas, and water bottles.

What This Means for Ice Cream Trends

F&N Magnolia’s Minions collaboration is more than just a seasonal gimmick—it’s a sign of growing consumer appetite for character-branded, playful dairy innovations that fuse nostalgia with novelty. Whether you’re a Zillenial looking for a taste of your childhood or a parent curating fun school snacks, these products speak to emotional buying and the power of licensed branding in food retail.

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