Uncle Sharkii Poke Bar®, the fast-growing quick-service restaurant franchise known for its Hawaiian-style poke bowls, Dole Soft Serve®, and boba milk teas, has announced Bruno and Jessica Picelli as the recipients of its prestigious 2024 Multi-Unit Mastery Award.
The award recognizes franchisees who demonstrate exceptional performance in multi-location management, showcasing outstanding leadership, team development, and a deep commitment to community values.
“Receiving the Multi-Unit Mastery Award has been such an incredible honor for both Bruno and me,” said Jessica Picelli. “From day one, we dreamed big. With the support of our amazing team and the Uncle Sharkii family, we’ve turned that dream into a reality.”
Since partnering with Uncle Sharkii in 2021, the Picellis have opened five successful locations across Utah, starting with their flagship store at City Creek Center in Salt Lake City. Their franchise journey has been fueled by a shared passion for simplicity, family-centered values, and a positive team culture.
The Picellis currently operate stores in:
Salt Lake City (City Creek Center)
Sandy
Taylorsville
West Jordan
Millcreek
Riverton
“With the franchise’s support behind us, we’ve grown from one store to five in just five years,” said Bruno Picelli. “We’re not just serving poke — we’re building something meaningful and lasting.”
The brand applauded the couple’s leadership and long-term commitment to their team. Several original employees remain on staff, a testament to the culture they’ve cultivated.
“Their dedication and consistent performance across multiple locations truly exemplify the values of Uncle Sharkii and the strength of our franchise system,” said Raymond Reyes, Chief Operating Officer of Uncle Sharkii Poke Bar.
About Uncle Sharkii Poke Bar®
Founded in 2018, Uncle Sharkii Poke Bar® is a Hawaiian fast-food concept offering Signature Hawaiian™ Poke Bowls, Boba Milk Teas, and Dole Soft Serve®. The brand is rooted in ʻOhana (“family”) culture and a mission to deliver Poke Bowls Made Simple™ — fast, fresh, and family-friendly.
The idea for Uncle Sharkii was born during a family gathering overseas when the founders’ daughter received a plush shark from an uncle she had never met. That spark of joy inspired the brand’s name and commitment to creating memorable family experiences through food.
With locations already open in Hawai‘i, California, Texas, and Utah — and signed agreements in Arizona and Nevada — Uncle Sharkii is one of the fastest-growing poke franchises in the country.
Franchise Opportunities
Uncle Sharkii continues to expand nationally and internationally, offering low startup costs, comprehensive training, and a streamlined menu for entrepreneurs seeking a rewarding business opportunity. To learn more, visit the official franchise site.
Follow Uncle Sharkii Poke Bar® on Social Media:
Instagram | Facebook | YouTube | LinkedIn | TikTok | X (Twitter)
For media inquiries:
Quynh Vu
Uncle Sharkii Poke Bar®
Email: [email protected]
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