As Rite Aid shutters its stores, the beloved Thrifty ice cream counters are closing, marking the end of an iconic chapter in Los Angeles and Northern California’s retail history. For decades, Thrifty’s affordable scoops and vibrant flavors have been a nostalgic staple for many, sparking deep emotional connections among longtime fans.
Thrifty Ice Cream, originally part of the Thrifty Drug Stores chain, has long been known for its unique shape, bold colors, and budget-friendly prices—some scoops costing as little as 10 cents in earlier decades. Even after many Thrifty stores were converted to Rite Aid locations in the mid-1990s, the ice cream counters remained, preserving the brand’s legacy within the larger franchise.
Social media is filled with heartfelt farewells. Instagram user Carlos Gonzalez recalls, “Back in the 80s and 90s, the whole store was called Thrifty. My local Thriftys were converted to Rite Aid in 1996, but the Thrifty ice cream counter was kept.” Another user, Julie F, reminisced about childhood favorites: “My grandfather always shopped at Thrifty Drugs… I always got a scoop of Black Cherry or Coconut Pineapple. Today was a day of nostalgia… I got a scoop of Cherry and Chocolate Chip.”
Fans on Reddit and TikTok shared similar sentiments. One Redditor was surprised to find a Thrifty counter in an unexpected location, calling it “super random” but a welcome treat. Another commented on the unique scoop shape, saying it “makes any ice cream taste better.” The passion for flavors like pistachio, malted crunch, and mint-chip runs deep, with many lamenting the loss of this affordable indulgence.
As the Rite Aid closures draw near, many are rushing to grab one last scoop, reminding us how a simple ice cream franchise can build lasting memories and community ties. For entrepreneurs interested in the frozen treats industry, this moment highlights the potential in ice cream and yogurt franchise opportunities, where affordable costs and beloved brands can create strong customer loyalty.
Thrifty Ice Cream may be closing its counters, but its legacy of joy, flavor, and affordable indulgence will remain a treasured part of many lives.
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