FatBoy Ice Cream, known as America’s top-selling ice cream sandwich brand, is making its debut in the paid advertising arena with a bold, nostalgic summer campaign. Created by TDA Boulder, the Agency of Record for Casper’s Ice Cream, this fully integrated marketing effort marks FatBoy’s first foray into national advertising, spotlighting its status as the thickest, creamiest, and most indulgent ice cream sandwich available.
Titled America’s #1 Ice Cream Sandwich, the campaign playfully differentiates FatBoy from other brands by proudly owning its unapologetically indulgent identity—eschewing trends like health claims or tech appeal in favor of pure ice cream enjoyment. The campaign is rolling out across Connected TV platforms such as Disney+ and Hulu, digital and print media including a takeover of People.com’s “100 Reasons to Love America” issue, and major social channels like Meta. Comedic influencer partnerships will also drive engagement throughout the summer season.
Russell Stokes, CEO of Casper’s Ice Cream—the century-old company behind FatBoy—emphasized the brand’s commitment to authentic, dairy-rich indulgence: “We’re proud to finally tell the world what we’ve known all along: We’re America’s #1 Ice Cream Sandwich, and happily, hilariously nothing else.”
Jeremy Seibold, Partner and Creative Director at TDA Boulder, added, “FatBoy doesn’t apologize for being what it is: big, creamy, and 100% real. We wanted the campaign to feel as good as biting into an ice cream sandwich on a hot summer day.”
As FatBoy enters the spotlight with this major campaign, it underscores the growing appeal of ice cream franchises and specialty frozen treats that blend nostalgia with bold branding—continuing to capture consumer cravings nationwide.
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