PETOSKEY — Kilwins, the iconic American confectionery brand renowned for its hand-crafted chocolates and premium ice cream, has appointed Brad Williams as its new vice president of franchise operations. In this leadership role, Williams will spearhead the development of strategies and support systems aimed at enhancing profitability, operational consistency, and long-term growth across all Kilwins franchise locations.
Williams brings over 30 years of franchise leadership experience, having held senior positions with well-known brands including Taco Bell, The Krystal Company, Wingstop, and most recently Checkers and Rally’s. At Checkers and Rally’s, he oversaw operations for 580 franchise locations nationwide, demonstrating a consistent ability to deliver impactful results.
“Brad is a seasoned leader with a deep understanding of franchise operations and a heart for people,” said Brian Britton, President and CEO of Kilwins. “He has a strong track record of implementing systems that improve franchisee support, boost customer satisfaction, and foster sustained business growth. His servant leadership approach has led to high-performing teams with low turnover, and his expertise will be invaluable as we continue expanding Kilwins across the country.”
Beyond his professional accomplishments, Williams is an Army National Guard veteran and a survivor of both cancer and a tornado, experiences he credits with shaping his resilience and sense of purpose.
“I’m excited to join Kilwins, a brand that delivers not only exceptional products but also joy to every community it serves,” Williams said. “I look forward to collaborating with our franchisees to drive operational excellence and support their success, ensuring that every Kilwins location offers the quality experience customers expect and love.”
Founded in 1947, Kilwins operates over 173 locations across 28 states, continuing to grow while upholding its commitment to traditional craftsmanship and community engagement.
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